Trust Transfer

A referral is someone’s trust, extended to cover you, or extended by you to cover someone else. Here’s how to actually carry that well, on either side of it.

You've actually vetted them.Not just liked, actually seen their work or heard them speak to it directly.

You gave real context to both sides.The person you're referring knows who they're meeting, and why.

You set no expectation of anything in return.This isn't a ledger. Give it because it's right, not because it's owed back.

You'll actually follow up.Ask how it went, in a week or two. Don't let it go quiet on your end.

0 of 4

Check these off as you go.

You respond promptly.Even a quick reply is enough to keep the trust that was extended to you intact.

You're honest if it's not a fit.A clear, kind no is better than a slow disappearance.

You keep the referrer posted.They deserve to know what happened, whether or not it went anywhere.

You treat it like it's not yours alone.Someone else's name and reputation are attached to this introduction too.

0 of 4

Check these off as you go.