Bloom Connections · Networking

Your client's transformation, in three songs

The Bloom Playlist is a networking activity that replaces “I help X do Y” with a story people remember. Build yours below, then share it.

By Latifah Abdur · Founder, Bloom Connections

Every networking call has the moment. It’s your turn, and you say some version of “I help X do Y.” People nod, and then they forget. A sentence like that gives them nothing to feel and nothing to repeat.

At Bloom Connections, we introduce ourselves in a new way every week. One week we turned our offers into Netflix series. This time, we’re telling our clients’ transformations as playlists.

Why songs? A song carries a feeling in a few words. When you say your client starts at “Where Is My Mind?” and ends at “Here Comes the Sun,” people get the whole story before you explain it. And they remember it when someone in their life needs you.

How the Bloom Playlist works

Your playlist has three tracks, in order:

Track 1 · BeforeHow your client feels before they find you. The problem, as it feels from the inside.

Track 2 · DuringWhat it’s like to work with you. Your process, your support, your style.

Track 3 · AfterWho your client becomes. The result they’re really paying for.

Then add one more line: who should we introduce you to? That’s what turns a fun activity into real referrals.

Each playlist answers the three things every Bloom introduction covers: what you offer, the problem you solve, and who to introduce you to.

Here's mine

I host Root Before Bloom, a live Q1 planning workshop for women business owners. My example is loaded in the player below. Read it, then tap “Clear and start mine” and build your own.

3:00

Tips for picking your songs

Pick songs people know. Recognition does the work. A deep cut needs explaining.
Let the title carry the feeling. A song title and artist are enough. Nobody needs to quote the lyrics.
Make the “why” line specific. “Receipts in a shoebox and a deadline in two weeks” says more than “they’re stressed.”
Keep the “after” song about your client. It’s their glow-up, so choose the song they’d play.

Where to use your playlist

Your next networking introduction. Read your three songs instead of your usual pitch.
LinkedIn. Tap “Copy as a LinkedIn post,” paste it, and invite others to share their three songs in the comments.
Discovery calls. Ask prospects which of your songs sounds like them right now.
Your About page. A playlist makes your story easy to remember and easy to repeat.

Run it with your group

Like every Bloom introduction, this helps the room learn what each woman offers, the problem she solves, and who to introduce her to. It takes about 12 minutes, and the timer is at the top of the playlist.

Set it up (1 minute). Share your own playlist first, so everyone hears how it sounds.
Build it (3 minutes). Everyone fills in their three songs and who to introduce them to.
Drop it in the chat (1 minute). Each person taps “Copy for the chat” and pastes their playlist.
Press play (5 minutes). Invite two or three volunteers to read theirs. Before each one reveals Track 3, the room guesses the “after” song.
Make the connection (2 minutes). Ask who in the room should meet whom, and book one-on-ones from the “introduce me to” lines.

Keep it to song titles and artists. Nobody needs to quote or sing the lyrics, though humming is always welcome.

Root Before Bloom

Ready to plan your own "after" song?

Root Before Bloom is a live Q1 planning session for women business owners, with eight seats, an accountability partner and a December check-in. You leave with one clear Q1 priority, broken into steps and dates.

Want to introduce yourself in a new way every week? Join us at Bloom Connections.

Your client's transformation, in three songs

How the Bloom Playlist works

Here's mine

Your liner notes

Track 1 BEFORE

Track 2 DURING

Track 3 AFTER